What's New

Stay up to date with the latest improvements and features in Sms2Book's AI-powered booking platform.

September 2026

Cancel Bookings, with Automatic Refunds

Plans change, so now both you and your clients can cancel a booking with ease. Clients can cancel right over text, and you can cancel from the app with an optional note. When a client cancels within your cancellation policy's notice window, their deposit is refunded automatically and they get a text confirming it, and you stay in control of whether to refund any cancellation you make yourself.

September 2026

More Ready-Made Service Menus

Getting set up is faster with many more starter service menus across professions, from personal training and nutrition to therapy, chiropractic, acupuncture and more. Pick the template that fits your business, then adjust the prices and durations to make it your own.

September 2026

A Faster, Smoother App

Your bookings, messages and schedule now load instantly and keep working smoothly even on a shaky connection, so managing your day feels quicker and more reliable.

September 2026

Choose Your Plan & Start Free

Pick the plan that fits your business and try it free. Starter comes with a one-week trial, while Pro includes a two-week trial plus your own dedicated business number and unlimited bookings. Manage or upgrade your subscription anytime, right from the app.

September 2026

Your Own Booking Keyword

Choose a personalized keyword your clients text to book with you, so your booking texts reflect your brand instead of a generic code.

September 2026

Verified Business Texting

Complete a quick business registration right in the app so your messages are approved by mobile carriers. That means your texts reach clients more reliably and are far less likely to be flagged.

September 2026

Fixes & Improvements

We've polished things across the app, including new color themes for your shareable booking cards, more accurate revenue and payout details, and a range of stability and interface improvements.

August 2026

Smarter Booking Conversations

Our AI now handles natural back-and-forth over text. Clients can ask follow-up questions, adjust the details of a request, and even reschedule an existing booking, all within a single conversation.

August 2026

Safer, More Helpful AI Replies

When a client's message falls outside a normal booking request, the assistant now responds helpfully and stays on topic, with new safeguards that keep every conversation secure and appropriate.

August 2026

Real-Time Calendar Sync

Your connected calendars now update in real time, and you can choose which outside events block your availability, so your booking schedule always stays accurate.

August 2026

Automatic Cleanup of Unanswered Requests

Booking requests that go unanswered are now automatically declined after a set time, keeping your schedule tidy and freeing up those slots for other clients.

August 2026

Connected Calendars

Sync your Sms2Book bookings with your external calendars, like Google Calendar. Personal commitments and existing appointments are now reflected in your availability, so you'll never get double booked.

August 2026

Shareable Booking Cards

Generate polished, shareable cards for your booking link to promote your business on social media and in messages, making it easier for clients to find and book you.

July 2026

Day Timeline View

A visual day-by-day timeline of your bookings, making it easy to see your schedule at a glance and spot open slots throughout the day.

July 2026

Custom Booking Profile

A personalized booking profile and link so clients can view your services and book you through your own branded page.

July 2026

Media Gallery & Portfolio

Showcase photos of your work in a gallery on your booking page, so prospective clients can see your style before they book.

February 2026

Launch: Sms2Book Operator App Beta

The Sms2Book operator app is now available on iOS. Powered by AI, this release features intelligent booking via SMS, Stripe payment integration, real-time client messaging, and the full operator dashboard for managing your bookings, services, and schedule.

January 2026

Preview: Early Access Program

Early access program opens for select operators. The core booking engine and SMS integration are live, with AI-powered message parsing in beta. Operators can set up services, manage availability, and receive bookings via text.

Have feedback or feature requests?

support@sms2book.me